"The Britto Brand"

           "The Britto Brand" can be described as Romero Britto's empire of marketing. The products and all the merchandise that make up Britto's "brand" are endless.  Although in the article Britto states, "I don't consider myself a brand. I see myself as an artist whom a lot of people love." Each collaboration he's made with companies has provided a vast amount of attention for the company and product, but also for his art as well. Large artistic statements such as the Audi car Britto treated like his own personal canvas, or the collaboration with Dylan's Candy Bar have impacted the amount of people that view his work. Whether It'd be mugs, totes, pens, umbrellas, backpacks, or even luggage, the use of marketing in commercial items has been a full advocate in launching the Britto name. Because he is not the traditional artist, his modernism has actually helped his career. Britto presents his art in so many different forms and even with the products themselves, people can feel a personal connection with an artwork they find to be gratifying, instead of looking at it in a gallery. Like technology, always advancing and developing, Britto's presentation of his artworks reaches new heights every time an idea presents itself, capturing the true modernism of the world around us.

Goodman, Marc. "Romero Britto moves with Love."Ocean Drive. n.d. 2. Web. 22 May. 2012. <http://oceandrive.com/celebrities/articles/romero-britto-moves-with-love?page=1>.