Which provides part of the answer as to how he has become so globally known and continues to be. Further expanding his mass audience and commercial aspect of his work itself. Imagining millions of people who board the cruise ship every year that are becoming further exposed to his art or just beginning to learn about it creates massive commercial opportunity. Also with the fact that appeals to everyone by being that type of art, pop art.
Wednesday, March 14, 2012
Britto at Sea
Romero Britto and "Allure of the Seas" a cruise ship in the Royal Caribbean cruise line created a partnership that will certainly benefit both parties. The cruise ship decided to open up a Britto gallery on their ship exhibiting Britto's work. Varying from his different works and collections through sculptures, paintings, and collectibles. Being Britto's general style to be vibrant and happy instilled in all his work, it surely generated a lot of buzz and positive feedback towards it being on the ship.
Which provides part of the answer as to how he has become so globally known and continues to be. Further expanding his mass audience and commercial aspect of his work itself. Imagining millions of people who board the cruise ship every year that are becoming further exposed to his art or just beginning to learn about it creates massive commercial opportunity. Also with the fact that appeals to everyone by being that type of art, pop art.
Which provides part of the answer as to how he has become so globally known and continues to be. Further expanding his mass audience and commercial aspect of his work itself. Imagining millions of people who board the cruise ship every year that are becoming further exposed to his art or just beginning to learn about it creates massive commercial opportunity. Also with the fact that appeals to everyone by being that type of art, pop art.
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It is very interesting how Britto has opened an exhibit on a cruise line. His artwork is very unusual, but fascinating because it is so unique which is why I think his artwork is becoming so well known. I also think it is wonderful that a local artist is making his art available to people all around the world. He is creating artwork to share with people all around the world and of all ages which I believe is what makes him such a good artist.
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