"The Britto Brand"

           "The Britto Brand" can be described as Romero Britto's empire of marketing. The products and all the merchandise that make up Britto's "brand" are endless.  Although in the article Britto states, "I don't consider myself a brand. I see myself as an artist whom a lot of people love." Each collaboration he's made with companies has provided a vast amount of attention for the company and product, but also for his art as well. Large artistic statements such as the Audi car Britto treated like his own personal canvas, or the collaboration with Dylan's Candy Bar have impacted the amount of people that view his work. Whether It'd be mugs, totes, pens, umbrellas, backpacks, or even luggage, the use of marketing in commercial items has been a full advocate in launching the Britto name. Because he is not the traditional artist, his modernism has actually helped his career. Britto presents his art in so many different forms and even with the products themselves, people can feel a personal connection with an artwork they find to be gratifying, instead of looking at it in a gallery. Like technology, always advancing and developing, Britto's presentation of his artworks reaches new heights every time an idea presents itself, capturing the true modernism of the world around us.

Goodman, Marc. "Romero Britto moves with Love."Ocean Drive. n.d. 2. Web. 22 May. 2012. <http://oceandrive.com/celebrities/articles/romero-britto-moves-with-love?page=1>.

Inspiring Children

         Britto was honored at the Miami Children's Museum for his collection of art displayed in the museum. Once again in the promotion of positive events for kids. Britto states he loves that  the museum provides a  place for kids to be inspired, as well as allowing parents to interact with them. For kids to be enthralled with the vivid colors as well as the pictures themselves causes a certain happiness and joy. Which is the emotional appeal the paintings and sculptures try to exude. Separating Britto from many artist because of the wide demographic of ages that partake a liking towards his work. Fully engaged in his projects Romero finds that inspiring kids and becoming an admirable person is truly whats most rewarding, never knowing how much of an impact you might make on a child's life. Each of the qualities he contains as a person not only as an artist have allowed him to create his signature style of art. The pictures of joy and complementing bright colors simply reflect on who Britto is, enjoying the factors of life.

Mixing Business and Painting

            There is no question to the reason why Romero Britto joined the University of Miami's "Entrepreneurship Program Advisory Board." The program has provided the University many benefits in advising  its students in entrepreneurship ventures. Because of Britto's great success in his career with his artwork and marketing savvy through his many products, the board considered him to be a great candidate and asset to the program. 


          The fact that he is recognized as a successful businessman due to being such a talented artist further proves his success in the platform Romero has created to become such an influential commercial artist.  A self taught artist who has represented many brands and exposed his work all around the world can be considered as having   mastered the art of entrepreneurship. The steps Romero Britto has surpassed to achieve the career he has now are the essentials that have allowed him to continue to expand his empire whilst making a difference in the world. 




"Pop artist Britto named to UM board." South Florida Business Journal. (2009): n. page. Web. 22 May. 2012. 

Always Giving Back

        Throughout his career, Romero Britto has dedicated his time and donated to charities. His establishment of "The Britto Foundation" has  supported charities like; Best Buddies International, St.Jude's hospital, Family Literacy Initiative, American Cancer society, and many others as well. The activities he organizes with these charities like the 'paint party' which organizes kids from all over the globe to paint with him are always supporting children. Being that he comes from a family of many siblings and did not grow up with what he has now Britto must feel it's important to give back to the communities. Actions as this have kept the artist humble and involved in events around the world creating a generous status that he always lives up to. Allowing him to continue to grow as an artist, person, and expand the awareness for his artwork as well as each charity.

Franco, Francesca. "The Britto Fondation." DUO Magazine. n.d. 12. Web. 21 May. 2012. <http://issuu.com/duomagazineus/docs/britto>.

Happiness is contagious

       One certain explanation as to why Britto's work appeals so much to many people is, as I've said before, the nature of the art he makes as well as his personal character. He characterizes himself as an "optimist" which is a clear reflection upon his work, in the subject of the painting as well as the colors. The article emphasizes on the impact of the era and  the environment on artist's work. As a modern artist Romero's work is viewed as a positive underling message of joy in the world, advocating happiness that's instilled in young children and sometimes forgotten as an adult. Bringing back the "inner child" through paintings of animals capturing kids or paintings of characters in love representing adults. These features of Romero's art and personality are some of the contributing factors that have created a platform for the international success and attention he withholds. Wanting to look up to something joyful and smile is a common similarity within everyone which helps unify the structure of interest in his work.



Duggan, Bob. "C'mon Get Happy!:Romero Britto's "Happy!"." big think. N.p., 30 04 2010. Web. 21 May. 2012. <http://bigthink.com/ideas/19898>. 

Reflection

Through my research conducted throughout this project the reason for Britto's success has become apparent. With the help of media and multiple resources the achievements in his career have been possible. Indicating the power in the manner in which things are presented to a population has on its exposure. The main contributors being media and mass marketing changing the original thought of a traditional artist, and how modern art has become globalized. Either way its appeal to people is timeless and continues to thrive.

Overview

                  Through research conducted for the website in my initial findings, the answer to my original question has been slowly begun to develop. Focusing on the basis of the overall research, beginning with the causes to the effects on how the world famous artist came to be. Explaining background knowledge and crucial events in his career, that contributed to his success.

Link: es.google.com/site/theartofbrittoism2/home

Britto at Sea

        Romero Britto  and "Allure of the Seas" a cruise ship in the Royal Caribbean cruise line created a partnership that will certainly benefit both parties. The cruise ship decided to open up a Britto gallery on their ship exhibiting Britto's work. Varying from his different works and collections through sculptures, paintings, and collectibles. Being Britto's general style to be vibrant and happy instilled in all his work, it surely generated a lot of buzz and positive feedback towards it being on the ship.
       Which provides part of the answer as to how he has become so globally known and continues to be. Further expanding his mass audience and commercial aspect of his work itself. Imagining millions of people who board the cruise ship every year that are becoming further exposed to his art  or just beginning to learn about it creates massive commercial opportunity. Also with the fact that appeals to everyone by being that type of art, pop art.

           

The Artist-Author

It's no question why Romero Britto would be mentioned in the National Geographic traveler Miami and the Keys. With its features of details on all of what Miami has to offer, the Brazilian contemporary artist is briefly mentioned on the section "Lincoln Road", which provides details on the places that make it so unique. Talking about the art, "Britto Central Art Gallery", which clearly makes a big impact on the style of art presented many years ago whilst still withholding a modern touch today found in Miami itself through Deco Drive and Art Deco.    
              Although Britto is a contemporary pop artist, he can certainly add author to his checklist. Using a different form of media,  he presents his art in an ingenious way through children's books. The pictures and style obviously the same as the pieces on canvas themselves. Which captivates young children by his original style of bright colors and shapes. Not only appealing to adults, through this different way of exposing his art he gains and captures a whole different type of audience which seems his art is easily made to satisfy. Through books like, Happy! , Colors Around the World, and My Alphabet Book. Enriching a new generation knowledge of modern art, in an easy and fun way created just for children. .
               Which poses the question whether his mass exposure and acceptance nationally and internationally is due to the fact that he presents his art in many ways, appealing to everyone. And if so will these actions guarantee further liking and longer artistic career because of the forms that seem to be always developing through marketing?

Miller, Mark. National Geographic Traveler Miami & the Keys. 3rd ed. Miami: Web. <ttp://books.google.com/books?id=tsdVQYBFdQsC&pg=PT90&lpg=PT90&dq=books on miami modern art mentioning romero britto&source=bl&ots=MLkH27AG6Q&sig=eBDPRQZQfJnkSHKwQBbllmzXjBU&hl=en&sa=X&ei=rKtTT7bLEaPt0gGo0Mj5DQ&ved=0CGEQ6AEwBQ

Going back to the 16th century, "The Mona Cat"

The Miami-Dade college made a tribute to the famous Da Vinci painting "The Mona Lisa". An exhibit that contained historical references to the original, and interpretations of the painting itself. Among one of the interpretations was Romero Britto's "The Mona Cat". Demonstrating Britto's original style style of course, his geometric lines and shapes within the painting as well as his array of bright colors, give new insight and perspective to a classic painting in history.
     Showcasing an example of his interpretation on a painting like "The Mona Lisa" is quite intriguing. Mainly because the two oil paintings could have not been more contradictory to each other, complete opposites in every way. They still manage to unify the definition of art itself, different views on forms of expression on essentially the same idea. Demonstrating the evolutionary change and impact art has gone through, impacting society, becoming culturally known and accepted through prime examples like those two paintings.
                Analyzing this makes me question whether the time period and certain things accepted by our culture and society determines whether renditions and new encounters of art determine if they're going to be accepted or not.


Jon Silman. (2011, september 16). "MONA LISA MISCHIEF".The Miami Herald, p. 2B.

The man behind the canvas

Romero Britto evolved around the world into one of the most diverse international artists.  He's known for his eclectic forms of art, vibrant colors, and distinctive combinations of patterns throughout his work. Born in Brazil, his art is now commercially known all around the world in places like Miami, Brazil, New York City, London, and several other places in Europe. Achieving world-known status, with having many of his works like a sculpture in London's Hyde Park this humble artist states he's still working on his greatest accomplishment, " Sharing happiness with as many people as possible." Having so many artists throughout  history, "How will Britto impact further generations?" Each style of art has imprinted its technique and significance through time like the great Picassos and Monets. Although having  quite a different style of art, it has certainly gained the acceptance and fame  it so genuinely strives for. Which makes me question, going back to how it all started, where it all began, "What was the inspiration of such vibrant, geometrical style of art, and how did it gain so much recognition?"

Elliot, S. (2011, Septeember). In the studio with romero britto. Treasure Magazine, Retrieved from http://www.britto.com/downloads/newsandevents/articles/RomeroBrittoArticleSept2011.pdf

The QUESTion.

I've always loved art, all the different forms and techniques, being universal around the world a language that everyone speaks. I feel art is a form of one's self expression that has evolved and made an impact on cultures all around the world. Choosing Romero Britto in modern art is a quest to find out, "How has Romero Britto been able to become such an influential commercial artist internationally while creating a signature style of art."