"The Britto Brand"

           "The Britto Brand" can be described as Romero Britto's empire of marketing. The products and all the merchandise that make up Britto's "brand" are endless.  Although in the article Britto states, "I don't consider myself a brand. I see myself as an artist whom a lot of people love." Each collaboration he's made with companies has provided a vast amount of attention for the company and product, but also for his art as well. Large artistic statements such as the Audi car Britto treated like his own personal canvas, or the collaboration with Dylan's Candy Bar have impacted the amount of people that view his work. Whether It'd be mugs, totes, pens, umbrellas, backpacks, or even luggage, the use of marketing in commercial items has been a full advocate in launching the Britto name. Because he is not the traditional artist, his modernism has actually helped his career. Britto presents his art in so many different forms and even with the products themselves, people can feel a personal connection with an artwork they find to be gratifying, instead of looking at it in a gallery. Like technology, always advancing and developing, Britto's presentation of his artworks reaches new heights every time an idea presents itself, capturing the true modernism of the world around us.

Goodman, Marc. "Romero Britto moves with Love."Ocean Drive. n.d. 2. Web. 22 May. 2012. <http://oceandrive.com/celebrities/articles/romero-britto-moves-with-love?page=1>.

Inspiring Children

         Britto was honored at the Miami Children's Museum for his collection of art displayed in the museum. Once again in the promotion of positive events for kids. Britto states he loves that  the museum provides a  place for kids to be inspired, as well as allowing parents to interact with them. For kids to be enthralled with the vivid colors as well as the pictures themselves causes a certain happiness and joy. Which is the emotional appeal the paintings and sculptures try to exude. Separating Britto from many artist because of the wide demographic of ages that partake a liking towards his work. Fully engaged in his projects Romero finds that inspiring kids and becoming an admirable person is truly whats most rewarding, never knowing how much of an impact you might make on a child's life. Each of the qualities he contains as a person not only as an artist have allowed him to create his signature style of art. The pictures of joy and complementing bright colors simply reflect on who Britto is, enjoying the factors of life.

Mixing Business and Painting

            There is no question to the reason why Romero Britto joined the University of Miami's "Entrepreneurship Program Advisory Board." The program has provided the University many benefits in advising  its students in entrepreneurship ventures. Because of Britto's great success in his career with his artwork and marketing savvy through his many products, the board considered him to be a great candidate and asset to the program. 


          The fact that he is recognized as a successful businessman due to being such a talented artist further proves his success in the platform Romero has created to become such an influential commercial artist.  A self taught artist who has represented many brands and exposed his work all around the world can be considered as having   mastered the art of entrepreneurship. The steps Romero Britto has surpassed to achieve the career he has now are the essentials that have allowed him to continue to expand his empire whilst making a difference in the world. 




"Pop artist Britto named to UM board." South Florida Business Journal. (2009): n. page. Web. 22 May. 2012. 

Always Giving Back

        Throughout his career, Romero Britto has dedicated his time and donated to charities. His establishment of "The Britto Foundation" has  supported charities like; Best Buddies International, St.Jude's hospital, Family Literacy Initiative, American Cancer society, and many others as well. The activities he organizes with these charities like the 'paint party' which organizes kids from all over the globe to paint with him are always supporting children. Being that he comes from a family of many siblings and did not grow up with what he has now Britto must feel it's important to give back to the communities. Actions as this have kept the artist humble and involved in events around the world creating a generous status that he always lives up to. Allowing him to continue to grow as an artist, person, and expand the awareness for his artwork as well as each charity.

Franco, Francesca. "The Britto Fondation." DUO Magazine. n.d. 12. Web. 21 May. 2012. <http://issuu.com/duomagazineus/docs/britto>.

Happiness is contagious

       One certain explanation as to why Britto's work appeals so much to many people is, as I've said before, the nature of the art he makes as well as his personal character. He characterizes himself as an "optimist" which is a clear reflection upon his work, in the subject of the painting as well as the colors. The article emphasizes on the impact of the era and  the environment on artist's work. As a modern artist Romero's work is viewed as a positive underling message of joy in the world, advocating happiness that's instilled in young children and sometimes forgotten as an adult. Bringing back the "inner child" through paintings of animals capturing kids or paintings of characters in love representing adults. These features of Romero's art and personality are some of the contributing factors that have created a platform for the international success and attention he withholds. Wanting to look up to something joyful and smile is a common similarity within everyone which helps unify the structure of interest in his work.



Duggan, Bob. "C'mon Get Happy!:Romero Britto's "Happy!"." big think. N.p., 30 04 2010. Web. 21 May. 2012. <http://bigthink.com/ideas/19898>. 

Reflection

Through my research conducted throughout this project the reason for Britto's success has become apparent. With the help of media and multiple resources the achievements in his career have been possible. Indicating the power in the manner in which things are presented to a population has on its exposure. The main contributors being media and mass marketing changing the original thought of a traditional artist, and how modern art has become globalized. Either way its appeal to people is timeless and continues to thrive.

Overview

                  Through research conducted for the website in my initial findings, the answer to my original question has been slowly begun to develop. Focusing on the basis of the overall research, beginning with the causes to the effects on how the world famous artist came to be. Explaining background knowledge and crucial events in his career, that contributed to his success.

Link: es.google.com/site/theartofbrittoism2/home